марк. перепозиционирование, репозиционирование, изменение позиционирования (деятельность, направленная на изменение образа продукта или марки в восприятии потребителей; применяется в качестве ответа на сдвиг предпочтений рынка, с целью повысить доход компании или при выпуске нового товара)
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перемена вида деятельности; нахождение новой рыночной ниши; поиск новой ниши на рынке
. . Словарь экономических терминов .
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изменение позиционирования
попытка внедрить изделие в другом сегменте рынка, особенно когда реализация изделия в данном сегменте оказалась менее прибыльной, чем предполагалось
Коммерческая деятельность
изменение позиционирования
попытка внедрить изделие в другом сегменте рынка; изменение позиционирования обычно предполагает внесение изменений в некоторые характеристики продукта, упаковку или цену

Англо-русский экономический словарь.

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Смотреть что такое "repositioning" в других словарях:

  • repositioning — reposition re‧po‧si‧tion [ˌriːpəˈzɪʆn] verb [transitive] MARKETING if a company repositions a brand, product etc, it tries to get people to think about it in a new and different way in relation to the company s other products and to competing… …   Financial and business terms

  • repositioning — /ˌri:pə zɪʃ(ə)nɪŋ/ noun a change or adjustment to the position of a product in the market, or the consumers’ idea of it, by changing its design or by different advertising ● If this spring’s promotional campaign doesn’t achieve a repositioning of …   Marketing dictionary in english

  • repositioning repurchase agreement — A funding technique often used by dealers who encourage speculation through the use of gains trading, pair off, when issued, and extended settlement ploys. When an investor agrees to purchase a security with the intent of quickly selling it for a …   Financial and business terms

  • repositioning — 1. To place in another position as during an operation. 2. SYN: reduction (1). gingival r. surgical relocation of the attached gingiva to eliminate pathosis or to establish more acceptable form and function. jaw r. the changing of any relative …   Medical dictionary

  • repositioning — rɪːpÉ™ zɪʃn n. act of restoring to a former condition v. restore to a former condition; move into a new position; devise a new marketing plan for a product in order to increase sales …   English contemporary dictionary

  • repositioning —    the summary dismissal of staff    Used in this sense by Stanford University. (Daily Telegraph, 20 August 1996). True as far as it goes, but not the whole story …   How not to say what you mean: A dictionary of euphemisms

  • repositioning — Changing a product s design, formulation, packaging, price, brand image, or brand name to reposition it in the minds of the customer and in relation to its competitors. See perceptual mapping; positioning …   Big dictionary of business and management

  • repositioning — noun the act of placing in a new position • Derivationally related forms: ↑reposition • Hypernyms: ↑placement, ↑location, ↑locating, ↑position, ↑positioning, ↑emplacement …   Useful english dictionary

  • Drug repositioning — (also known as Drug repurposing, Drug re profiling, Therapeutic Switching and Drug re tasking) is the application of known drugs and compounds to new indications (i.e., new diseases).[1] Contents 1 Drug repositioning 2 See also …   Wikipedia

  • Equity repositioning — is the financial strategy of taking an equity rich asset base and repositioning those assets into a diversity of investment vehicles. The idea is to borrow against the equity value of a property and reposition that capital. This strategy is aimed …   Wikipedia

  • product repositioning — UK US noun [U] MARKETING, COMMERCE ► REPOSITIONING(Cf. ↑repositioning) …   Financial and business terms

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